I was thrilled that my recent post about empowering communities received such positive and welcoming responses, particularly within the IAP2 Australasia LinkedIn group. Some 45 comments later, I have been left inspired by a suggestion from Fran Woodruff that the term “Have Your Say” is dead!
It’s a phrase that has really boomed during the last 5 or so years and you could certainly say that it has become a bit of a trend. Just a simple Google search of the phrase brings up pages and pages of ‘decision-makers’ using the phrase alongside their engagement activity (I stopped scrolling at page 30, but it look to continues on and on). It’s a phrase that makes sense and to be fair has brought about a much clearer marketing and communications message to promote the opportunity to get involved in civic life.
But what has really changed? Has this boom in using catchy phrases seen any greater public influence over Government decision making? Sure, the numbers are probably slightly higher but that is probably more likely due to an increase in online engagement during the same time period which has broadened (slightly) the number of people able to ‘have their say’. I checked out Google Trends for the worldwide popularity of the phrase ‘Have your say’ from 2004 until now and there’s quite a clear growth pattern!
In reflecting on the over use of the phase, Barbara Chappell said that she has long been irritated by the phrase. Quite rightly, she sees it as an ‘out’ for decision makers and a dead end for community members. So you have had your say and then what?… Barbara wants to see the shift from a parent-child relationship between Government and community to an adult-adult relationship. Hear hear!
The questions we need to ask are whether we are hearing that communities are connecting better with Government? Are we witnessing communities being heard by decision-makers once they’ve ‘had their say’? Are we seeing better, more sustainable decisions being made by Government? Hmm… I’m not so sure. What do you think?
As for me, I’m out. No more “Have your say” here. It has developed a reputation for being over used and under delivered. It’s officially banned.
Long may it rest in peace.
Effective and responsible community engagement requires careful monitoring of the professional ethics of a process.
Some guiding principles can help, in my experience.
1. Distinguishing between community engagement and communication.
THIS MEANS: Making a clear distinction between the work of public relations, communication and marketing personnel and those undertaking community engagement processes and not allowing a “PR” approach to dominate approaches.
2. Reaching and engaging hard-to-reach groups and individuals.
THIS MEANS: Developing specific approaches to target hard-to-reach and marginalised groups (older people, people with disability, Indigenous people, young people, members of CaLD [culturally and linguistically diverse] communities, isolated and/or rural residents….) and monitoring and evaluating the effectiveness of those approaches.
3. Encouraging and resourcing sustainability debates.
THIS MEANS: Actively pursuing community education and capacity-strengthening to offer local people genuine opportunities to explore the implications of sustainability agendas and develop an interest in exploring options they might not have previously considered. Helping local people understand the implications of the discourses about sustainability and growth issues and building community capacity about options.
4. Addressing issues of cultural diversity by actively engaging culturally and linguistically diverse (CaLD) communities.
THIS MEANS: Finding ways to target non-English-speaking and other cultural groups and build bridges between and among cultural groups to open up a community conversation about options. This has significant resource implications in terms of translation and interpretation of all processes. Processes employed with non-English speakers must not be seen as abbreviated or lesser than processes for English-speaking community members.
5. Intergenerational participation: involving children and young people.
- Developing discrete, creative, tested and appropriate ways to engage children (up to 18 years) and young people (up to mid-twenties) and incorporating the results of those engagement processes into reports. This will require a deep understanding of evidence-based research on effective engagement with children and young people.
- Helping adults understand the wisdom of children and young people and ensuring that their contributions are treated with respect are key considerations.
6. Governance and influence: ensure that community engagement outcomes are actually fed into planning and design processes and that participants can track voice and influence.
THIS MEANS: An integrated processes that clearly indicates when and how community information and opinions will be taken into account to influence decisions at key target dates and deadlines. Feedback loops and governance structures established so that community members can see how their views are being taken into account and track their influence and voice.
7. Representativeness and tracking of community engagement activities and successes.
THIS MEANS: Ensuring that participants are representative of the wider community; developing and using deliberative democracy and other emerging processes that enhance representativeness; regular monitoring of representativeness issues and including ways to increase representativeness.
8. Relationships between and among various advisory groups, servicing and governance structures.
THIS MEANS: Developing clear draft terms of reference for each advisory group, including draft working protocols, assisting groups in refining these terms of reference and protocols and establishing clear reporting and liaison relationships between those groups and the project management, the ongoing community engagement strategy, as well as between those groups.
9. Tempo: managing timing, delays and budget implications.
THIS MEANS: Finding ways to maintain community interest and involvement over a long period, perhaps by tying processes to established community events and activities. Whatever processes are used to maintain pace and tempo, they must not smack of “tokenism” and must be related to real target dates and deliverables.
10. Evaluation proposals for community engagement.
THIS MEANS: Creation and maintenance of clear evaluation frameworks for the community engagement. In particular:
- Regular summaries of evaluation outcomes to enable ongoing feedback and monitoring (formative evaluation); and
- Clear processes for responding to the results of evaluation processes (summative evaluation).
Born in mid-winter in a freezing mining town in northern Canada, Wendy Sarkissian had the good sense – or good fortune — at 25, to migrate to Australia. Having spent almost all of her working life in Australia, she is a planner who specializes in social planning, housing density and community engagement. She has coauthored three new books: Kitchen Table Sustainability: Practical Recipes for Community Engagement with Sustainability, SpeakOut, and Creative Community Planning. She is also co-author of an award-winning book on medium-density housing design, Housing as if People Mattered: Illustrated Site-Design Guidelines for Medium-Density Family Housing. Wendy holds a doctorate in environmental ethics from Murdoch University and a Masters of Town Planning from Adelaide University. She is a Life Fellow of the Planning Institute of Australia and an Adjunct Professor at Bond University’s School of Sustainable Development. An exhausted but nevertheless enthusiastic owner-builder, Wendy lives with her husband in an eco-village in Nimbin. She is currently writing a novel about a developer in Vancouver who accidentally becomes the owner of a piece of flood-prone coastal land with warring neighbours, native land claims and complex politics.
It’s hard to believe how many people are talking the ‘co’-talk. But are they walking it?
Last year we published our book ‘The Power of Co’ and thought we were using a ‘newish’ term, but the terms collaborate, co-design and co-create seem to be all pervasive lately. I’d love to think we are partly responsible, but of course it’s more than that. Everyone knows we are facing some really tough challenges and we need to work and think differently to respond to them. So ‘co’ words are becoming fashionable, but can we keep it real, rather than merely using the rhetoric of the day?
Becky has invited me to share my top ten hints to collaborate well. So here goes.
If you are going to collaborate effectively you need to be:
1. … open to a new solution. If you think you have the answer already and you just want to convince others how clever you are, you are marketing and not collaborating.
2. … willing to work with people who think and see things differently to you. Innovation and creativity comes from diversity. If you want to play it safe and only work with the people who think like you, or who usually agree with your point of view, you are not ready to collaborate.
3…. less preoccupied with being ‘in control’. Innovative solutions invariably come from messiness, and from letting go. When you overly manage, you take ownership away from those you are working with. Ironically, when you share responsibility you may find that things actual get less ‘out of control’.
4. …willing to fail. This means, if you are not prepared to take any risks you are unlikely to get value from the collaboration. Successful collaboration results from people trying new things, and learning as we go. As Dave Snowden says, in the complex domain you need safe to fail experiments and to learn quickly. Amplify what is working and withdraw resources from things that are not working. It’s about emergent practice.
5. … prepared to co-define what you are collaborating over. Identifying really good questions in itself is part of the answer. When collaborators co-develop the questions there is much more commitment to collectively finding a solution.
6. … prepared to co-design how you will work together. When a single organisation designs the process and invites other to play they are automatically putting themselves in a more powerful position than others. When you design the process together, power is shared. Different ideas are valued. The players are more inclined to commit to a process they have developed.
7. … willing to re-invent the wheel. When people urge others not to reinvent the wheel they assume because something has worked well in one situation will surely work in another situation. They overlook the fact that what makes something work is the inventing process. Solutions are enduring when people invent a solution. Implementing someone else’s solution is not fun and we are inclined to bring it undone because it is not ours!
8. … willing to not hold back. Appreciating what others offer is really important. So too is being willing to value and share what you have to bring. Don’t deprive the collaborative effort of your skills, stories and knowledge. They are needed too!
9. … focused on a purpose that everyone values. It can’t just be yours. Being purpose driven means that some of the unpleasant and challenging stuff that happens along the way will not make you fall. Sometimes people behave badly, are unfair, are non-appreciative, and can bring others down. We are all capable of that. There is something about the ultimate reason for collaborating that can pull us through the difficult times. When we focus and believe in the merit of great collective thinking we are more inclined to be generous, appreciative, inquisitive, and just as importantly, resilient.
10. … willing to admit what you don’t now. I think I only have 9 points and can’t think of another right now. Collaboration means we need to be honest about our limitations. Maybe that is a tenth point after all!
If you want to learn about the Twyfords collaborative governance framework and 5 step model click here to book on to a workshop!
As a Director at Twyfords, our guest blogger Max provides high level consulting services to organisations to build their capability to collaborate and engage with their communities and stakeholders. With a particular interest in Deliberative Democracy and Appreciative Inquiry, Max has developed innovative models for community engagement covering a range of projects, especially those with a health and community planning emphasis. Click on the social media links below to connect with Max and the team at Twyfords.
It’s almost a week since the CoCreate Adelaide gathering and I’m still feeling warm and fuzzy from seeing such a great group of motivated individuals come together to identify things from within their community that they would like to develop, enhance, or change.
It wasn’t just a talk shop – this was a group of people who were willing to chip in together to make real changes. Hearing exchanges of solutions such as “I need a space to set up a hub” quickly followed by “I’ve got a space you can use” highlighted to me the potential for change to occur that is led by the community; happens at a quick pace that is so unfamiliar to our bureaucrat-led society; and is undertaken on a shoestring budget, if any budget at all. It reminded me a lot of David Engwicht and the messages he preaches through Creative Communities.
Having spent several years working with Government organisations in helping them to engage with the community, from my clients perspectives it has often felt like pulling hens teeth (whatever that might mean) to get members of the public engaged in their decision making processes. So you can only imagine my amazement as the team behind CoCreate Adelaide gathered 60 individuals in a dirty, disused warehouse on a Saturday morning – charged them $10 to be there and asked them to buy their own lunch! Whatever comes as an outcome of CoCreate Adelaide, there is without a doubt, something to be learned from this approach of bringing together like-minded, passionate people! Free lunches aren’t what brings people together! That’s a whole separate blog post and it’s on the to do list.
This space of community-led activity felt like home for me. This is where I began and a space I love. I often talk of the early-Blair years in which my career began – the years of social inclusion and community development. I love seeing people realise their own potential and become empowered to act on that potential. I love the sense of ownership and belonging that this brings to someone about the community in which they live.
A conversation with a fellow engagement practitioner who works for a traditional decision-making Government organisation at CoCreate Adelaide (yes, a plain-clothed public servant or two were amongst us) led me to pondering on how this approach had the potential to completely flip something such as the IAP2 Spectrum of Public Participation on its head! I’m a huge fan on the spectrum and use it in the majority of my client-based work. It really helps traditional engagement processes to be transparent and succinct in the level to which they engage with impacted stakeholders. It is written from the perspective that the decision-maker is the one who engages with the community. In this instance (and generally in my work) the decision-maker is the Government.
But what if the community became the decision-maker? And the Government be the one who is on the receiving end of engagement? I’ve created the above graphic to explore the type of promises that the community could make to the Government in this situation. As I explored this idea of putting the community in the centre of the process, I realised that this would make the spectrum of engagement BEGIN with empowered communities. How to begin with an empowered community? Well, that’s another blog post and it’s also on the to do list.
The community would then determine the level to which it wants and needs to engage with the Government. Collaborate gets my vote.
Don’t get me wrong on any of this, I’m not anti Government and I’m not suggesting we can take a community-led approach without Government. What I am suggesting is that we stop talking about the community as ‘them out there’ and challenge ourselves to think outside of the models of community engagement that we’ve all become so accustomed to. Government as decision-makers are not the be all and end all.
Each and everyone of us has the potential to be a fully-fledged decision maker.
I would love to know your thoughts.
It was Chinese philosopher Confucius who in 450BC wisely said “Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand”.
It was Abraham Lincoln in 1863 who talked of a “Government of the people, by the people, for the people”.
Most recently, it was Barack Obama who suggested “We don’t ask you to believe in our ability to bring change, rather, we ask you to believe in yours.”
The theory of involving people in decision-making that affects them is certainly not a new concept. But yet here we are in 2013 still preaching the citizen-centric approach! To be fair on all of us, whilst the concept has been around for thousands of years from my observations of the ‘western world’, we are finding ourselves coming out of a couple of decades where the focus has become incredibly Government-centric, or organisation-centric as shown in the graphic above. This time saw processes becoming centred around the programs and services of the organisation; kept tightly in check by policy, procedure and legislation. And all of the above were of course held close to the hearts of many a decision-maker, manager, executive or elected representative. ‘People’ didn’t feature in the process other than being the receiver of the end program or service.
It brings me great pleasure however to see that a citizen-centric approach is on the radar of many a public servant. I’m also seeing more and more desire from citizens themselves to be at the centre of Government processes. Ok ok, none of us are really all that keen on the politics side of things (especially in Australia right now!) but when it comes to our communities – our social networks, our living and working conditions, and the broader environmental and cultural conditions of where we live, work and play – we want to be part of it.
This graphic aims to demonstrate the old organisation-centric way of working, versus the new citizen-centric approach. The question of course isn’t whether to apply this model to our work or not – it’s coming whether we like it or not! The question is whether we are ready?
I’ve been involved with many community engagement processes where everything is planned to absolute perfection. We’ve got clear methodology; we’ve identified our key stakeholders and have them participating in a process; we’ve identified our risks and mitigated against them; we’re clear about what input we are wanting from our stakeholders. You get the picture – it’s perfect!
But the one thing we didn’t count on is that the decision-makers we have in the room… aren’t listening!
I’ve been aware of this ‘flaw’ in several processes and witnessing someone clearly not listening is frustrating to say the least. And if you are the person not being listened to, it can be infuriating!
I was prompted to write this blog post following a conversation with my Mum. We’d been talking about what is important in a relationship and Mum had said that for her she felt it was very important to feel listened to. The more I’ve thought about this, the more I’ve realised how critical for ANY relationship it is for both parties to feel heard – whether this be a personal or professional relationship.
The skill of listening takes practice and even those of us who think we listen, need to practice. Being able to genuinely listen is a life skill worth having – and it will also improve your community engagement processes tenfold.
The ABC’s Making Australia Happy series, used research from the ‘science of happiness’ on the suburban streets of Sydney. Three of Australia’s leading experts were set the challenge to take eight people from Australia’s unhappiest area and give them the tools to become happier. The program promoted being ‘mindful’, describing it as “paying attention with openness, curiosity and flexibility”. One of the skills they taught was the art of mindful listening.
The downloadable worksheet (PDF) helps people practice being mindful and includes a tip on mindful listening. As community engagers, we could all benefit from practicing this from time to time:
“Pick at least one person each day on whom to practice mindful listening. When they speak, be curious about the words they use, their facial expressions, their body language, the tone in their voice. See if you can read their emotional state, as well as listening intently to what they say. Attend to this person as if you are witnessing an Oscar-winning performance by the world’s greatest movie star, or a revealing confession from your own personal hero: notice every little detail of their face: every flicker of expression in their eyes, eyebrows, forehead, nose, and mouth. Listen with no agenda other than to understand their world; to get a sense of what they are feeling and thinking. And the moment you realize you’ve drifted off into your thoughts, bring your attention back to the other person.”
So there’s your homework. Especially you, Dad.
As part of our work with clients in South Australia between 2010-2012, we were fortunate to have the opportunity to meet with thousands of people living in metropolitan Adelaide to discuss their vision for the future. The conversations were predominantly part of community planning processes, at both a local and state level. Conversations were held face-to-face as well as using online tools.
This model shows that many layers exist within a healthy, thriving community.
The things that impact on people’s health includes their individual lifestyle; social and community networks; how we live and work; through to broader socio-economic conditions. The original Social Determinants of Health model (Dahlgren & Whitehead 1991) also shows how age, gender and hereditary factors have a central role to play in determining the health of an individual.
This model highlights the need for all sectors of Government to engage with communities on the broad range of topics shown. This is not only essential for efficient and effective service delivery but to contribute to an overall healthy community. It also highlights the importance of collaborative working – between Government departments and agencies, between the Government and the community, and between the community themselves. The model highlights that everything we do can impact on the health and well-being of the people living within that community.
We were also thrilled to hear that empowered citizens; people working collaboratively; and civic responsibility, values and pride were important to the community. Even more so, the desire to know our neighbours seems to rate very highly for people living in metropolitan Adelaide.
It should be noted that whilst we have used the information we’ve heard to apply it to a Social Determinants of Health model, this wasn’t the context in which people were asked about the future of their community. In general, conversations were based on generic questioning about their aspirations for their future community.
Now it’s February, I can guess that most of our new years resolutions have gone out of the window? Mine was to drink less wine. I have clearly failed!
So let’s now turn our resolutions to our workplaces. I have a suggestion for you. Let’s have a Community Engagement Detox.
I was inspired several years ago by a blog that called for an end to public consultation. If I was more of a hoarder, or perhaps just more organised I’d be able to share the link with you and even tell you who wrote it. But I’m not, so you’ll have to just believe that it was a great article that challenged the traditional public consultation processes used by Australian Government of all levels as being stagnant, outdated and of no real use to anyone. From what I remember, the blog called for more creative and proactive approaches to working more collaboratively with communities.
I don’t think we should ban community engagement or public consultation – I’ve got too much riding on it! But I do think a break from it might be a good thing. Just as we detox from the vices we over indulge with in our everyday lives (mine: wine, chocolate, Facebook, watching tv when I should be exercising), let’s clear out those toxins and take a break from engagement.
To ‘detoxify’ is defined as the removal of an intoxicating or addictive substance. And I think we are addicted to ‘community engagement’. It has taken over our mental, physical and spiritual psyche. As decision-makers within the public sector, we are well and truly hooked on the process of ‘doing some engagement’ as part of our day to day work. Even if it isn’t a personal choice, it’s being pushed on to us from colleagues, managers, and even the community themselves.
But keep a clear head just for a moment, sober up and take a look at what we’re doing. It doesn’t take long to realise that the processes we are following (because we are addicted) aren’t necessarily healthy ones. They are often quick fixes – some might say ‘hits’ of community engagement. We’ll do a quick survey; we’ll run a one-off event where we invite ‘the community’; and gosh, we might even create a Facebook page. Whilst we think we are doing the right thing (and yes, it can feel soooo good), the high is short lived and we quickly thud back to earth with a bang. Until next time we need another hit and then the process is repeated.
Perhaps I’m insulting the engagement processes used by referring to them as toxins. I’ve seen some great use of surveys, one-off meetings and Facebook pages (and many many more techniques) – and yes, they have their place. But please understand they only give you a temporary ‘high’ and don’t promote an ongoing, deeper relationship with the community you serve.
I’m not going to talk about how things could or should be in this blog post. Instead, I’m going to suggest you work it out for yourself. Give yourself a detox. When you are addicted to something, in my opinion you need to go cold turkey. Don’t allow any ‘community engagement’ to happen for the rest of the month. If you’re serious about the detox maybe even the rest of the year. Get your entire organisation to detox. Ban the words. Ban the surveys.
Then let’s see what happens.
I expect that chaos will ensue. If you are addicted to community engagement, likelihood everyone around you is too. Colleagues will tell you that it isn’t possible to deliver a project without community engagement. The community themselves will be banging your door down demanding to know why they haven’t been consulted.
What I hope happens is that we all wake up one morning with a clear head. I hope too those around us will find themselves with clear heads. Along with our colleagues we may begin to see where genuine ongoing engagement with communities could really benefit the work we are doing – and where before hand we were simply doing it for the sake of it. Infact, we might even replace ‘engagement’ with the word ‘relationships’. I’d hope too that the community would feel liberated to take action within their own communities – find leadership, passion and determination from within – to take on the world and create a true sense of ownership in the place they live.
And of course, I’m here to hold your hand through the detox. Think of me as your ‘patch’. I can help you to assess any toxins that have been in your system and provide you with an action plan for initial detox followed by the implemention of a healthy lifestyle for you, your colleagues, your organisational and most importantly, your community. And I’ll keep you high throughout the process!
I recently attended Bang the Table’s ‘Pop Up’ Adelaide event and gave a presentation on some thoughts of how we might see face-to-face and online civic engagement becoming more integrated in the future.
My presentation highlighted that even if we don’t see our future civic engagement activity attracting a demographic beyond the usual suspects (we all know who they are), we may see numbers naturally increase due to the ‘baby boomers’ reaching the age we most often see at our face-to-face meetings. Of course, I would LOVE to see a broader demographic take an interest in community life and civic responsibility but as a worst case scenario I think we can be optimistic that numbers at our face-to-face events will grow due to this boom of our usual suspect demographic.
Along with this boom in older people, will come a boom of older people who are technologically savvy. No longer will I be faced with a room full of people who look blankly at me when I ask if they’ve checked in on Facebook, or taken note of the event hashtag. No doubt we’ll be on to something else by then anyway.
But amongst all of this, the Adelaide event triggered some online discussion amongst my fellow South Australian engagement practitioners about how even in today’s technologically savvy world, it can still feel awkward for those of us who like to have a conversation online whilst attending face-to-face events to do so without feeling impolite! Word hasn’t quite spread to everyone yet that the people at an event rapidly typing on their tablets or smartphone aren’t being ignorant or impolite. Far from it. Those people ‘on their phones’ are often sharing the insights from the face-to-face event with a broader online community. There is a parallel discussion taking place – often accompanied by dialogue and deliberation that includes people unable to attend (recently named #gatehashing by Max Hardy and quickly adopted by Andrew Coulson) as well as bringing together people at the event who might not be able to connect in person due to seating arrangements, time constraints and so on. It’s awesome!
And on pondering all of this in the Twitter world whilst at the event, the fabulous Valli Morphett asked (on Twitter of course) how we might overcome the barrier of seeming impolite whilst tweeting at events. A discussion ensued that quickly highlighted the potential for holding ‘Twitter friendly’ events. What would would these events involve? Well, some initial thoughts were -
- Clearly displayed signs sharing the #hashtag for the event, along with an explanation of what a hashtag is and why people will be using Twitter
- Large screens showing live tweets for everyone at the event to see
- Having ‘social media etiquette norms’ shared as part of the introduction to the event
- Having table centrepieces with the #hashtag and ‘permission to use phone for tweeting’ sign
- Opportunity to join the conversation for newbies – perhaps real life Tweet buddies to help get you started at the event
- Twitter handles/names incorporated on name badges or attendee lists
As Andrew correctly wrote, he’s sure someone will blog about Twitter friendly events soon. So there, I’ve blogged. But what other things could you do to make an event Twitter friendly?
It’s been a great summer so far for getting out in the garden. I love a whiling away a few hours in the garden and clearing my mind. But I recently starting wondering what a healthy thriving vegetable patch might have in common with good community engagement…
A community – if nurtured well – can be very powerful. If nurtured poorly it can be dysfunctional.
I like to think of it in simple terms…
Picture a garden bed. Imagine there are hundreds of different herbs and vegetables all growing together in the same veggie patch. If you nurture them by providing them with nourishing soil, regular composting, decent water and protect them from the elements – what happens?
They will grow healthy and strong and provide you with a useful product that you can create all sorts of different meals from. The best bit? You can keep going back to pick more over and over again.
On the flip side, you can forget to give it the attention it needs to thrive. Sure you might be too busy to properly water the produce regularly, you might scatter the odd bit of fertiliser every now and again when you remember and with some good luck one or two of the veggies might grow a little bit. But once you’ve picked them, that’s it. The patch is empty. There’s no ongoing benefit. The environment simply won’t help generate anything any more.
I have two questions for you
1. If you were a vegetable which patch would you rather be living in?
2. If you want to grow good quality vegetables which patch would you rather be cultivating?
When it comes down to it, human communities and options for engaging with them are no different to veggie gardens.
The thriving veggie patch took a lot more nurturing. It needed plenty of hard work, dedication and attention. But you’re left with a healthy garden that you can pick and choose from as you need to. You know you will get good quality produce over and over again. It saves you hundreds of dollars a year on your grocery bill – and you’re healthier for it! You notice the garden seems to take on a life of its own. Your tomatoes are multiplying at a rapid rate and new shoots are popping up day after day eager to be part of your patch and you haven’t even lifted a finger!
On the other hand, the neglected veggie patch might have provided you with one or two tasty morsels but probably more from sheer luck and determination on the vegetables’ part rather than anything you can take credit for as the gardener.
And what about all the little seeds of promise that you lost along the way? You’ll never know what benefits they could have added to your next meal. Next time you want to grow a veggie patch, you’ll have to start all over from scratch because your soil isn’t healthy – you need to re-do your foundations again.
So let’s apply the vegetable garden philosophy to community engagement.
As a living, breathing community member (a vegetable) I would rather be part of a community (vegetable patch) which is being facilitated by an organisation or representative (the gardener) who is responsive to my needs and genuinely cares about what will help me and my area to thrive – and not just this time around, but also in the future. I want a long-lasting, fruitful and connected relationship with my gardener.
You won’t get the same results from me if you don’t give me the individual attention I deserve. I don’t feel nurtured when I’m asked to fill in a token survey sent to me by someone I’ve never interacted with along my journey. I’m probably not going to attend a stock standard town hall meeting which would be a struggle to get to even if I wanted to because it’s scheduled from 4pm and I don’t finish work until much later.
If this gardener had worked hard on cultivating a relationship with me, then he would know this and would seek my input in a different way – a way that suits me, my needs and my schedule. In turn, I’d be more inclined to help him grow his garden. I would talk to and involve relevant people from my own network. The gardener has nurtured me and I will nurture others on his behalf.
The expert gardener isn’t interested in survey responses. He is interested in quality relationships and connections. He knows that 10 good relationships with key community members will be more valuable to him in the long run than 100 survey responses. Because those 10 influencers will go forth and multiply – much like out-of-control basil.
Think of it as the veggie patch affiliate sales model!
I challenge you to think about your own vegetable patch or the vegetable patch you are cultivating.
Could it be time for some landscaping, pruning and composting?
Think of me as your horticulturalist – I’m here to help you propagate, cultivate and maintain your garden. My gloves, watering can and trowel are at the ready and there is nothing I enjoy more than a garden overhaul!